How is Sitemasher

different?

Philosophy

At Sitemasher, we fundamentally believe that building and maintaining websites should be much easier than it has been to date. Our philosophy is to simplify and streamline the lifecycle of building, managing, and optimizing powerful, fully functional websites.

The big question we ask is “Why does the website lifecycle have to be so difficult and complex?”

There are hundreds of different ways to make a website. Today’s best professional website design software is costly, and sites created with this software are difficult to build and manage. Despite numerous efforts in the market to simplify website creation and management processes, nothing has really grabbed hold.

Pre-Sitemasher technologies have several common disadvantages

• Although template-driven or do-it-yourself website design software offers templates that allow you to make websites easily, they don’t have the full functionality of databases or dynamic content management.
  
  
• Advanced website building software solutions are available, but they require custom programming and integration to implement anything beyond a simple template- or brochure-based site.
  
  
• Sophisticated sites produced with the best website building software still require programmers or expensive content management systems (CMS) to update content and maintain the sites.

Example of the current process to “build and maintain” fully functional websites

Sitemasher has taken the best parts of this process and integrated them into our SaaS-based offering, allowing you to build, manage, and optimize your websites without the need for programming.


Customers today need to build sophisticated websites with high levels of functionality, including search capabilities, forms, databases, user login, news, articles, and forums. Not to mention the ability to control content, user accounts, versions, and approvals before the site goes live.

Sitemasher's approach transcends traditional methods that require complex coding and integration of disparate components. By taking this fundamentally different approach to creating and managing websites, we ensure that the entire website lifecycle is powerful, flexible, and fast for everyone involved – whether you’re a designer, developer, or website owner.

What we believe:

We believe that websites should be affordable and easy to maintain, and should increase productivity while reducing costs. We believe in providing a platform that simplifies the website lifecycle, helping you to maximize your web IT investment and focus resources on what’s really important – your business.

The Sitemasher system is a one-stop-shop for building, managing, and optimizing websites. No need for separate applications to build and design web pages, manage content, analyze what visitors are doing, and optimize response. 

How we do what we do:

Sitemasher uses an innovative approach to the underlying root storage of website components. By separating content, layout, presentation, and behavior into distinct, manageable elements, we can arbitrarily manipulate any element without impacting other elements.

And by coupling this underlying data storage with a drag-and-drop website assembly environment, Sitemasher provides a browser-based publishing and maintenance mechanism that can replace the most complicated web development technologies, while still providing a powerful, flexible platform upon which sophisticated interactive sites can be built.Sitemasher takes a fundamentally different approach to the underlying root storage of website components; separating content, layout, presentation and behavior into distinct, manageable elements that can be arbitrarily manipulated without impacting other elements.

Coupling this underlying data storage with a drag-and-drop website assembly environment, Sitemasher provides a brower-based publishing and maintenance  mechanism that can replace the most complicated web development technologies while still providing a powerful, flexible platform upon which sophisticated interactive sites can be built.